Through my work, I have the pleasure of teaming up with many interesting people and learning about their businesses! One of my favorite jobs has been working over the past couple of years with an incredible local teacher named Stephanie Ward.
Among other talents, God has placed in her heart a passion for teaching young people, sharing her Christian faith and a life-long love of dolls. In His perfect wisdom, he put these elements together and used Stephanie to create the Girls of Truth doll collection.
I have been privileged to work alongside Stephanie, helping her to bring the creative elements of her vision to life, and I wanted to share that with you today.
We first began working on the Girls of Truth name, tagline and brand. Stephanie's natural teaching abilities shone throughout this process as she strove to keep the branding message simple, direct and honest.
We discussed words that her brand was to be about. Words like humble, strength, purity and calm began to emerge. At the same time, we needed the logo to communicate a certain youthfulness for its intended audience. Then again, we also knew that it needed an almost heavenly, historical quality to speak to the biblical characters that the dolls represent. We heard ourselves talking about pillars, columns, light, the color gold and dignity. Together we explored many logo concepts that might convey these multiple messages. Here are a few of our iterations below.
Through prayer and much collaboration, this logo rose to the top and was finalized then refined.
Stephanie also had me render a beautiful watercolor scene of what a town might have looked like during biblical times. This will be used as a point of purchase backdrop for the dolls in stores.
As all of the pieces were falling into place, we began crafting elements for the Girls of Truth web site. Stephanie carried out the theme of a story being told for God's glory. You can check it out at girlsoftruthdolls.com
While The Girls of Truth project is just beginning to be marketed, Stephanie welcomes ideas and input on potential stores and interested buyers for these little ladies. As Christmas and the holidays approach please feel free to contact Stephanie and Girls of Truth Dolls via e-mail or the website if you are interested in purchasing a Mary or Esther doll for a child or collector you love.
I'm so thankful that I was able to help Stephanie tell the story of these women that God used to change eternity!
Whether I am working with a client on their brand identity, teaching students or creating a custom watercolor piece, I hope to refresh and inspire others with my work. Read more ...