Branding and Identity Creation
My Logo Creation Process

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Some helpful outside links:

• 5 building blocks for branding your start up
  
• 5 ways to spruce up a logo
  
• Bitmap and Vector Graphics: What's the Difference?
  
• Introduction to color theory
• Great color palettes to explore

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See another case study of Caryn's Creative Collaboration Process.

Let's work together on what needs an artist or designer's touch.

design@caryndahm.com
407-421-3198

Collaborative Process

1. Initial Meeting
It seems completely unfair for a client to pay good money to be stuck with whatever a designer dreams up and calls finished. My design process includes much collaboration with clients so that the end result is always celebrated!

To begin with I meet with potential clients asking them questions about their business, their target audience and their intended message. If you like what you hear and feel comfortable, from here I can provide a detailed quote.

2. Work Begins
Once you get in the project schedule I'll provide you with a timeline of what you can expect. You and I will both get busy. I'll ask you to accumulate those items that inspire you and that you've thought about incorporating into your brand.  We’ll discuss your thoughts on what works and what doesn't to ensure that your new designs meet your business goals. Within a few weeks, I'll provide you with some initial concepts to review. You'll chose a direction that you would like to pursue. Below are some options that were discussed for Nadine Nasby Photography.

3. Concept Review
Next you will look at the concepts, and have a chance to get feedback from your team, family, friends and whoever you test things out on. This stage can sometimes sometimes be tough decisions. I'll give you some tips to help in this stage.

​We'll consult on what colors, elements and pieces might be combined. Once a direction has been chosen, we experiment more using the favorite concept. It is then refined and edited.

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4. Refining, Finalizing and Testing
After additional revisions and viewing the design in different capacities, under different circumstances (various sizes, color studies etc.) a design is finalized.

All designs are tested against my tried and true criteria ...

*Elements of this list were  taken from an instructor of mine at The Ohio State University. Shirley Olsen's, Qualities of a Good Trademark still ring true.

- Does the design suggest the mission of the company, organization or event?
- Does it denote the products or services of an organization
- Is it simple and clean?
- Does it have good recognition value?
(easy to recognize and remember)
- Is it capable of being used in a variety of dimensions and media?
(print, online, mobile devices etc.)
- If it is a logo, does it reduce and enlarge well?
- Does it have unfavorable or inappropriate connotations?
- Is color crucial to the design or can it be used in black and white printed mediums?

5. Final payment is made and art is provided
If it passes the tests, then it is ready to be put to work. My clients always own the rights to their original art files and are given multiple high resolution formats to be used in whatever capacity is needed.

See another example of my collaborative process at work

Want to learn more? Contact me with a bit about your business.